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Learning Resources' Digital Campaign Takes Educational Toys Global

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Third Street campaign captures the fun different ways children use toys to learn

Learning Resources' Digital Campaign Takes Educational Toys Global

Attention Agency Third Street has launched its first global campaign for client Learning Resources, David T. Jones, CCO of Third Street, announced today. The work is running now on Hulu, YouTube, Moonbug, the Google Ad Network, and Amazon, and will continue through October. 

Third Street, which is Learning Resources’ AOR, first partnered with Learning Resources in 2019 and launched its first national brand campaign in 2020. As the brand grew and expanded globally, the need arose for a campaign concept that was more universally translatable and could run in the UK, Mexico, South America, Europe, Asia, and Australia. 

The 'Learning Is Where We Play' campaign script was written in the whimsical rhyming style of a children’s book - a la Dr. Seuss - and captures all the fun ways a child learns with engaging Learning Resources toys - a fun menagerie of robots, polar bears, fire trucks, bugs, flowers and rockets. As the narrator suggests possibilities, a 'Learning_____' title appears on the screen and words such as 'to build,' '1+2+3,' and 'colours' fill in the blank. As in recent years past, actual Learning Resources employees and their children are featured throughout the spots.

“Learning Resources has so many products for each age and stage of a child’s development, and they make each one fun,” said David. “The ‘Learning_____’ device let us express the many ways Learning Resources’ toys teach children around the world.” 

The campaign includes 30- and 15-second videos, a :06 pre-roll, and five banners in assorted sizes.

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Client: Learning Resources

Agency: Third Street

Chief Creative Officer: David T. Jones

Art Director: Stephanie Timmons

Copywriter: David T. Jones

Designer: Amanda Grable

Production Company & City: JDM, Chicago

Director: Jamieson Mullholland

Executive Producer: Sebastian Coria

Post Production & City: Third Street Chicago

Editor: Bruce Woodward

Categories: Sports and Leisure, Toys

Third Street, Thu, 14 Jul 2022 07:49:24 GMT