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LEAP's Thrilling Jaguar Campaign Pits a High Performance Car vs a High Performance Artist

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LEAP's speed painter races against the Jaguar XE Project 8 in new high octane spot

LEAP's Thrilling Jaguar Campaign Pits a High Performance Car vs a High Performance Artist

The Jaguar XE Project 8 is the most powerful road legal Jaguar in history, able to reach a maximum speed of 200mph and go from 0 to 60mph in just 3.3 seconds.The 8-speed transmission can manually paddle shift faster than the blink of an eye.

Prototype versions of this most-impressive sedan have achieved Jaguar’s fastest ever lap on the famous Nürburgring Nordschleife track, beating the records of many renowned supercars.

So, when Spark 44, Jaguar Land Rover’s dedicated agency wanted to see if a visual artist could match the speed and performance of the Project 8, they commissioned Loveurope and Partners (LEAP) to put one to the test.

The brief was three-fold: commission an artist capable of producing a finished portrait of the car within the 7 minutes 21 seconds (7:21.23) that the prototype took to complete its famous lap. Capture this visual race against time to create an engaging social media marketing video.

Finally, produce a limited-edition fine art print run for Jaguar XE Project 8’s prospective owners.LEAP’s creative producers and artist reps secured the talents of Dave Sharp, a professional speed painter who theatrically paints with two brushes and has completed more than 200 paintings of celebrities, movie characters, products and brands for live-televised audiences around the world.

Meanwhile, LEAP’s film and post production team set out to capture the performance artist’s attempt to paint the Project 8 within the speedy lap time.

They set up a hangar in Colwyn Bay as an art studio and organised a multi-camera shoot with the Arri Amira and its cinematic lenses as well as the nimble Canon C300. This provided a mixture of real-time footage, high-speed frame rates and roving, hand-held shots to heighten the energetic atmosphere. To really set the stage for the car vs artist race, they used a 13,000-lumen projector to beam selected track footage onto the studio wall. LEAP’s in-house post production specialists edited as well as colour-graded the final film.

If no Jaguar feels more alive than the Project 8, then LEAP’s film of the artist’s dynamic painting made it feel like he really was driving the car with his art.

Project 8 owners can relish the thrill of the high-performance vehicle on the road, and when they’re not driving, they can enjoy their limited-edition portrait of the thrilling sports saloon.

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Client

Advertiser: Jaguar Automotive

Brand: Jaguar XE Project 8

Post Production / VFX

Colourist: Jon Davey

Post Production Company: Loveurope and Partners (LEAP)

Other

Artist: Dave Sharp

Creative Agency

Creative Agency: Spark44

Production Company

Production Company: Loveurope and Partners (LEAP)

Director: Danny Coster

Producer: Madeleine Evely

DOP: Cliff Evans

2nd Unit Camera Operator: Liam Hawe

Offline

Editor: Liam Hawe

Genres: People, Action

Categories: Automotive, Cars

LEAP, Mon, 05 Nov 2018 15:07:16 GMT