When Daisy Green Foods decided to return to Crowdcube for stage two of their funding programme, the moving image team at Loveurope and Partners (LEAP) were pleased to help them promote the next phase of their quest to spread Aussie café culture across the UK capital. The initial crowdfunding film helped Daisy Green to achieve one of the top three fastest bond investments on Crowdcube.
Following the launch of their biggest restaurant to date, Scarlett Green in Soho, Daisy Green Foods commissioned the LEAP film and post team to create another crowdfunding film to showcase their success and outline their plans for future expansion. Founded in 2012 by Prue Freeman and Tom Onions, the Daisy Green Collection has modest roots as a mobile kiosk. Now with nine locations, staffed by exceptional talent and full of vibrant, healthy food, LEAP had the opportunity to film a great variety of material in their individually designed settings.
Following a narrative provided by Prue and Tom, their charismatic and inspirational founders, the LEAP production team made good use of the experience gained from creating the previous crowdfunding film and managed to pack the filming of many locations into two long days. Tony Chamberlain and Emily Ledger provided production management while director David Poole and camera operators Craig Jones and Thierry Volante captured the footage. Post-production was equally efficient with editors Aidan Taub and Liam Hawe editing and designing graphics and colourist Jon Davey adding the final touches.
Daisy Green had said the previous crowdfunding film was absolutely key in attracting investors. LEAP were thrilled to see that soon after the launch of their second Crowdcube campaign, they had quickly smashed their fundraising target of £500,000, raising over £1million in the first two days!