8 months ago
With a growing roster of brand ambassadors across the sporting world, drinks brand WowHydrate wanted to show customers what differentiates their product from other sports drinks on the market. While other fitness drinks sit pre-mixed on the shelf, WowHydrate is activated by the customer at the moment of use. To demonstrate how this works, they commissioned LEAP to create a CGI brand film that would showcase their unique push-cap technology.
LEAP’s animated sequence uses precise modelling with photoreal textures and rendering to show an exploded view of the push-cap system as it infuses the water with electrolytes and flavour. LEAP’s creative approach echoes the look and feel of the brand design, animating the packaging colours like racing stripes which highlight the product and flavour varieties.
Animation Company: LEAP
Executive Producer: Danny Coster
Categories: Energy Drinks, Soft DrinksLEAP, 8 months ago