LEAP Provides Specialist Transcreation Services for Antares Barcelona

LEAP’s Language and Culture team provided Russian transcreation and specialist multilingual SEO services to Antares Barcelona, a luxury high-rise residential development designed by world-renowned architect Odile Decq. The property developers wanted to attract international investors, so they needed a transcreation partner that could craft a Russian version of the brand’s tone of voice – understated modern luxury – as well as provide them with an efficient account managed service.

LEAP’s extensive network of international language and culture experts includes those with specialist expertise in the luxury property market. LEAP’s in-market experts were able to provide creative translation services to convey information and maximise appeal for the client’s target audience in Russia.

Antares Barcelona also wanted to run a PPC campaign to coincide with the website launch. The objectives would be to boost online performance of the ads in terms of impressions as well as increase the click-through rate of potential buyers. LEAP’s Language and Culture team facilitated this key campaign element by providing specialist services in Russian SEO. 

LEAP’s SEO expert in Russia carried out keyword research to identify the relevant search terms most likely to be used by a Russian audience and then transcreated the English-language ads into Russian. This ensured that the ad copy stayed on brand, resonated well with the Russian audience, and included the appropriate keywords within the ad copy.

Throughout the project, LEAP’s London-based transcreation account managers ensured a smooth-running workflow including client care, timely progress, and quality assurance. Once the Russian website was built, LEAP’s in-market team carried out a thorough in-situ linguistic check to make sure the copy was free from error and provided a seamless user journey.