LEAP Provides Integrated Language Services for Luxury Property Development Portonovi, Montenegro

Strategic design agency Sectorlight partnered with LEAP for Russian transcreation and studio production for luxury development Portonovi, Montenegro on behalf of Azmont Investments. LEAP’s integrated approach allows for a seamless workflow providing account managed language and design services under one roof.

The clients wanted to attract Russian investors and property buyers as well as ensure that the brand’s look and feel, tone of voice and key messages would not get lost in translation. Sectorlight outlined their requirements and provided the English language copy for a press ad, the website’s legal statements and privacy policy, the beach and pool rules for on-site messaging as well as three comprehensive brochures – one for investors, another for hosts and a third for those seeking general information.

​LEAP’s Language Account Managers selected a team from their network of in-market copywriters who had specialist expertise in the luxury sector. Each set of copy required a different approach: translation for the legal statements and privacy policy, whereas transcreation would be necessary for the other elements of the project. Everything would need to embody the brand values of understated luxury.

LEAP’s dedicated language account managers ensured that the perfectly-honed transcreated messaging would carry through to the design and layout of the finished documents for high-quality print production. The large scope of the documents in a foreign language with a different alphabet may challenge other studios, but LEAP’s production studio is well-versed in preparing documents for international clients.

Sectorlight were thrilled with LEAP’s work, and they recommended LEAP to Antares, another luxury property developer seeking Russian transcreation for their brand’s website and SEO campaign.