4 months ago
The title and motto, ‘Surpassing expectation in every detail’, guided the creative approach – focusing on elegant design flourishes and exclusive amenities in a location that is second-to-none. The subtle soundscape design adds to the serenity of the atmosphere, and characters in the film almost glide through their exquisite surroundings.
Every detail of the environment and film was carefully considered. From the enchanting sparkle of chandeliers to the dreamy reflections of Concert Pianist Aisa Ijiri playing the Steinway Baby Grand, LEAP’s production team captured the finest of luxury living at The Mansion, Marylebone.
To craft the luxury brand film, LEAP’s Film and Post team worked with their celebrated director, Darren Statman and trusted DOP Clive Evans. The team previously collaborated on beautifully cinematic brand films for Bentley and CIMA. Footage was captured in 4k on the Arri Amira with prime lenses to achieve a cinematic look, and LEAP’s in-house post-production team provided the offline and online edits as well as the colour grade.
Head of moving image, Danny Coster said, “Darren’s sense of storytelling and his cinematic aesthetic, were perfect for this project, and Cliff’s rare talent for quickly finding the perfect shot and framing enabled us to complete our vast shot list without affecting the quality of our vision”.
LEAP created and delivered a beautiful portrayal of luxury living for GT&I and The Mansion, Marylebone. ‘Surpassing expectation in every detail’ is a luxury brand film which surpassed the high expectations of both agency and client.
Advertiser: The Mansion, Marylebone by Clivedale London
Creative Agency: GT&I
Creative Director: Glen Tarr
Production Company: LEAP
Director: Darren Statman
Creative Director: Danny Coster
Producers: Danny Coster and Lauren Potts
DOP: Cliff Evans
Hair and Makeup: Louise Blake
Edit Company: LEAP
Editor: Todd Gyamfi
Post Production Company: LEAP
Colourist/Online editor: Jon Davey
Sound Design: SNK Studios
Categories: Real Estate, DevelopmentLEAP, 4 months ago