Mon, 18 Jan 2021 14:45:00 GMT
With the UK’s third lockdown in place, Clarins needed to reach potential shoppers in new ways and adapt their messaging to encourage online interaction with the brand. LEAP has served Clarins as their integrated advertising production partner since 2009, so they were well placed to create and deliver the TV sponsorship campaign for the luxury beauty brand.
LEAP’s Film and Post team worked with a number of master creative assets to select footage that would work well together as a new piece of video content showcasing Clarins Total Eye Lift. First storyboarding and then editing the footage, LEAP created a TV sponsorship programme opener, break bumper and closer for the Clarins sponsorship of ‘Finding Alice’ on ITV.
The edit itself involved careful VFX work to replace, retouch and enlarge the text on the product shots. LEAP’s VFX editors animated light pulses over the bottle and created a slow, dramatic move to better blend in with the look and feel of the video content as a whole. They also built the packshot end device from a still frame to create movement and interest in the final shot of the TV sponsorship spots.
LEAP’s dedicated account manager and producers organised a Covid-safe voice over recording which the clients joined via remote links. They liaised extensively with the clients and ITV to ensure a smooth approvals process. Finally, the editors and producers made sure the content and technical aspects of the sponsorship were compliant and delivered the signed off spots to the broadcaster.
Clarins Total Eye Lift sponsors Finding Alice, Sunday nights on ITV. A darkly comic drama series with a strong female lead, it stars Keely Hawes, Joanna Lumley and Nigel Havers.
Post Production Company: LEAP
Exec Producer: Danny Coster
Account Manager: Natalie Lennon
Producer: Lauren Potts
Categories: Skin care, Beauty & HealthLEAP, Mon, 18 Jan 2021 14:45:00 GMT