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Leagas Delaney's Helpful Lunch App

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Drives business for independent eateries in London's Fitzrovia

Leagas Delaney's Helpful Lunch App

Now is an exciting time for the London food and drink scene, with the explosion of independent eateries and lunch spots on every corner. And none more so than in its bohemian heart of Fitzrovia. But it can be easy to get into a rut of buying lunch from the same big chain cafes in prominent locations on the high street, rather than exploring what the smaller, lesser-known independents have to offer.


A new app, The Wheel Of Nom, is helping independent eateries fight back against the chains. The app makes it quick and easy for workers, visitors and residents alike, to find an independent place to eat and drink in Fitzrovia. From cute and cool, stripped back chic to flavoursome food and the best baristas in town, the app finds unknown gems, tucked away on hidden streets in a matter of seconds.


Created by independent communications agency, Leagas Delaney, the Wheel of Om Nom is free to download from the iTunes app store. A quick spin of the wheel leads you to the discovery of a potential new favourite spot as well as special offers. And if you don’t like it, just spin again.  


Over 30 independent brunch, lunch and drink spots are currently featured in the Wheel of Om Nom.


James Hayhurst, Managing Director of Leagas Delaney explains: “We’re proud of our status as an independent agency and we wanted to display some of that by supporting the independent eateries and lunch venues in and around Fitzrovia. Their individual character brings colour and diversity to the neighbourhood. And because they care so much about their businesses, they really care about looking after their customers. We hope this app helps people to start making the most of them.”


Amber Hunt from the Newman Arms adds, “People are creatures of habit, once they’ve found a favourite lunch spot it’s hard to break that routine. But with so many wonderful places on our doorstep it’s a shame not to mix things up a bit. The Wheel of Om Nom showcases those places like the Newman Arms, which shout about their independence and produce quality food and drink for their customers.”


Download the app at:


Leagas Delaney hopes the app will continue to grow, and is asking for other independent eateries in the area who would like to be featured to get in touch by emailing:


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Leagas Delaney, Wed, 20 Nov 2013 10:20:55 GMT