Leagas Delaney Wins Top Iberian Ham Brands

Leagas Delaney has won the advertising account for Cinco Jotas, also known as 5J, and Sánchez Romero Carvajal Jabugo - leading Iberian ham brands owned by Spanish food group Osborne.

 

The agency will develop new strategy and positioning for the brands that builds on their reputation and heritage, deepening emotional engagement with consumers in Spain and internationally.

 

The work, which will include an online film aimed at consumers for Cinco Jotas, is due to break early this year.

 

The win, secured without a pitch, follows a review of brands in Osborne’s Iberian ham portfolio.

 

“We are delighted to be working with Osborne on such a unique high quality product. There is a real opportunity to bring these brands to the forefront in consumers’ minds and to aid in their international success,’ says Margaret Johnson at Leagas Delaney.

 

"We see Leagas Delaney as a key partner in the journey ahead and we value their guidance in establishing our products as brands that connect with today’s consumers,” says Olivier Guilland at Osborne.