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Leagas Delaney Secures Global Penfolds Brief


Brand's first integrated global campaign will be highly focused on Chinese market

Leagas Delaney Secures Global Penfolds Brief

Leagas Delaney has won the global creative account for the international wine company, Penfolds, part of Treasury Wine Estates' stable.

Established in 1844 Penfolds has played a pivotal role in the evolution of winemaking in Australia and across the world.  Penfolds Grange is an Australian First Growth with a history, pedigree and lasting quality that interconnects with the great wines of Bordeaux. 

Leagas Delaney will create an international communications strategy for Penfolds. The campaign will be fully integrated and global in scale - a first for the brand. It will cover the Penfolds master-brand as well as individual wines within the portfolio.

Michelle Terry Global Marketing Director Penfolds said: “We are proud to be working with Leagas Delaney on this important global assignment for Penfolds. Leagas Delaney is a boutique agency with significant luxury credentials”.

Leagas Delaney Managing Director, James Hayhurst said: “As an independent agency with a global reach, Leagas Delaney is ideally positioned to develop the Penfolds brand across the world. Penfolds rich heritage and amazing portfolio of wines put them firmly in the premium category and we are extremely excited to be working with them in our UK and international offices”.

The Penfolds account will be headquartered in Leagas Delaney’s global office in London. The company’s Shanghai team will manage the launch in China, a fast-growing market for wine and luxury brands overall.

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Categories: Alcoholic Beverages, Wines

Leagas Delaney, Wed, 19 Mar 2014 10:10:13 GMT