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Leagas Delaney Appointed to Global Brief by the World’s Largest Caviar Producer Kaluga Queen

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Leagas Delaney has been appointed by Kaluga Queen, the world’s largest producer of caviar, to deliver a global brand positioning and creative platform. The agency’s work will initially support the brand in its home market of China with a longer-term plan to deploy the positioning and creative platform worldwide.

Leagas Delaney Appointed to Global Brief by the World’s Largest Caviar Producer Kaluga Queen

Kaluga Queen was founded in 2003 and quickly established a reputation for excellence. Its caviar is enjoyed around the world including being served at multiple three Michelin star restaurants as well as G20 summits, 1st Class Airline cabins and many others.

Leagas Delaney will work with their partner agency, ‘F5’, to deliver the project. F5, based in Shanghai, works with some of China’s largest brands including Baidu, Alibaba and Tencent.  

At the heart of the brief is a desire to grow the caviar category amongst new audiences, particularly younger urban consumers in China. 

Gareth Davies, CEO, Leagas Delaney said: “This is a hugely exciting opportunity to work with one of the true global leaders in their field. Being asked to establish a brand identity and fully integrated creative platform for such a category leading product is a dream brief. We look forward to bringing the Kaluga Queen story to a wider audience and helping to give the brand the status and recognition it deserves.”

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Leagas Delaney, Mon, 16 May 2022 14:36:12 GMT