Leagas Delaney Appointed to Global Brief by Performance Supplement Brand Kyros Nutrition

Leagas Delaney has been appointed by Kyros Nutrition, a new performance supplement brand conceived by a trio of industry leaders, to deliver a global brand identity and packaging concept. The agency’s work will support the brand’s launch in retail and direct to consumer channels and is the first product to be brought to market by the newly created Kyros Nutrition brand.

Kyros Nutrition has been conceived to challenge convention and untangle the complex world of health. The three founders - Ben Williams, Gideon Remfry and Aidan Goggins - bring a decade’s worth of experience working with A-list celebrities, global CEOs and elite athletes including; Adele, Ben Ainslie, and Conor McGregor, all of whom have reaped benefits of their ground breaking work.

The product, which will go on sale later this year, is a unique combination of ingredients to deliver optimal cellular performance. Developed through a pharmacist-led approach to nutrition and wellness, it aims to provide a complete health solution for adults of all ages with an active and hectic lifestyle.

Alongside the packaging concept, Leagas Delaney has also developed a suite of brand assets to showcase the elite performance credentials of the product, launched through digital and social channels.

Gareth Davies, CEO, Leagas Delaney said; “Going into this project, we were all very aware that opportunities like this don’t come round very often. To work on a breakthrough product at its inception, with a team of industry leaders for clients, is a dream brief.  The challenge has been to build a brand experience which does justice to their vision.  It’s been a real labour of love and a journey we’re enormously proud to be a part of.”