MSC Cruises has awarded its global advertising business to Leagas Delaney London. The agency will be responsible for MSC Cruises’ global communications strategy and campaign development across all channels.
Speaking about the newly formed partnership with Leagas Delaney, Valentina Mancini, Brand Manager at MSC Cruises, said, “We were impressed with the way in which Leagas Delaney quickly and intuitively understood our business and got to a strong strategic and creative solution. We’re looking forward to a successful relationship with them.”
James Hayhurst, Leagas Delaney Managing Director, said, “MSC Cruises is a fantastic brand and an impressive global operation. We’re very excited to have been offered the opportunity to help them grow their business and develop their brand communications.”
MSC Cruises is the 4th largest cruise line in the world and is present in over 40 countries. Its state-of-the-art fleet of 12 ships will carry over 1.4 million passengers in 2012. The company is part of the privately owned MSC Group, one of the largest global shipping groups in the world with decades of maritime expertise.