The Metropole Orchestra’s subsidy and existence is currently under threat. As a result, the ensemble is utilising Twitter in a radical new way to raise awareness of its plight and save the orchestra.
On behalf of The Metropole, Havas Worldwide Amsterdam and Perfect Fools have collaborated to create ‘Tweetphony,’ a symphony of music compositions created entirely of tweets based on the letters associated with ‘notes.’
The most interesting and best tweets will be played by the orchestra at the ‘Tweetphony,’ which will be held at Studio 1 of the MCO in Hilversum on the 26th October 2012.
By accessing a special campaign site, which makes use of a digital piano interface, participants can compose their music and listen to other musical tweets. Once a composition is finished, you can tweet it and a link will be produced. People clicking on this link will go to the website and can listen to the tune on a special player.
Entrants will have a week to master their proposed tunes before they submit to the ‘Tweetphony,’ with the best ones being played live on that day. The creators of those tweets selected for performance will be rewarded with a short online video of the orchestra playing their music via YouTube. A real-time video stream of the event will also be broadcast on the day.
Well-known Dutch artists on Twitter such as Alain Clark, and Edwin Evers will submit compositions as part of the ‘Tweetphony,’ project.
Peter Hamelinck, Creative Director, Havas Worldwide Amsterdam says: “The Metropole is one of the leading lights in the neo-classical landscape. They are a stalwart of Dutch culture and need to be listened to. Merging the digital world with the real allows them to connect with a far greater audience, bolstering its profile within the media and the public at large whilst simultaneously making it an enjoyable and interactive experience for those who connect with them.”
Patrick Gardner, CEO, Perfect Fools, adds: “This is an intense and exciting production marrying technology, music and social to a live stream. It is a great fun way of raising awareness to the plight of one of one of the world’s great national institutions – The Metropole Orchestra.”
Peter Hunfeld, horn player at the Metropole Orchestra says: “The Metropole is seen as one of the best orchestras in the world, but because of budget cuts on public broadcasting we are now threatened with extinction. And unfortunately, the responsible minister is full of empty promises. The orchestra must keep playing. This is the message we want to send to the Dutch public and its politicians. With this innovative interface and user experience, the entire country can let the Metropole Orchestra play via social media."