Tue, 12 Oct 2021 09:00:06 GMT
N Brown, a leading digital clothing, footwear, and homeware retailer, has appointed the7stars to handle its UK media planning and buying across its five strategic brands - JD Williams, Simply Be, Ambrose Wilson, Jacamo and Home Essentials.
the7stars won the business following a three-way pitch led by Oystercatchers, against Wavemaker and PHD. Carat Manchester, the incumbent on the media account was not involved in the pitch.
the7stars will be tasked with developing digital capabilities, bringing in new customers, and propelling business transformation.
Kenyatte Nelson, chief brand officer, N Brown said: “the7stars demonstrated a real knowledge and passion for our business and presented a clear process and methodology for driving innovation and business transformation. Their channel and tech neutral approach really showed the value of going for a creative indie and clearly set them apart from the other agencies.”
Jenny Biggam, founder at the7stars, added: "N Brown is an exciting UK business who have undoubtedly delivered their digital transformation. They are also a truly inclusive retailer that puts their customer at the centre of everything, developing brilliant brands for smart shoppers. We have enjoyed every stage of their pitch and look forward to working with the team to deliver some standout campaigns.”