Electric Glue, an independent media agency located in the heart of Soho, has recently launched an online exhibition around the role that context plays in advertising. Each artist has shared their own take on why media placement really is critical to bring ideas to life. Alongside the exhibition, a book will be officially released on 23rd November.
Contributing artists include:
Sir John Hegarty
Simon Orpin, co-founder of Electric Glue says; “It’s not just what you say that matters. It’s also where and how you say it. Context creates meaning and impact. Media and message are inextricably linked. So far there is no algorithm that can generate the magic that great creative and media thinking in tandem can”.
Sir John Hegarty, Chairman of Electric Glue says “since the beginning of time context has been relevant to the meaning and understanding of communication. Without context, messages lose their power.”
You can view the full exhibition here