Le Pub Appoints Milos Obradovic as Chief Creative Officer of Its Amsterdam Agency

Milos Obradovic, the new chief creative officer will lead Amsterdam hub’s creativity, oversighting global and local campaigns as well as managing and activating the creative community across the network. He will be focusing on driving innovative impact for clients through a disruptive, dynamic, and holistic creative offering. 

Originally from Serbia, Milos has spent the last 19 years working between Milan, London, and Amsterdam. Throughout his career, he has achieved more than 200 local and international awards including 48 Cannes Lions and 12 D&AD pencils. He was a jury member in numerous festivals including Cannes Lions, Eurobest and Dubai Lynx. In 2022 Milos was selected as the Top 5 most awarded creative director in the world by Cannes Lions. 

“No one cares about what advertisers do. We need to help our clients to stop talking at people and rather find entertaining and innovative ways to become part of the culture. That’s why we opened Le Pub in the first place and I’m super proud of what we’ve already accomplished in barely two years. Even more than that, I’m really looking forward to guiding our multidisciplinary teams forward.“ said Milos Obradovic, CCO of Le Pub.

“Over the past two years, Milos has contributed substantially to the growth of the business and agency's reputation. His passion, pioneering spirit and ambitious vision are unique, and we are grateful for his commitment towards Le Pub." said Bruno Bertelli, global CEO of Le Pub, global CCO of Publicis Worldwide, CCO of Publicis Groupe Italy.

Powered by Publicis Groupe, Le Pub is delivering best-in-class consumer experiences, to drive sales and give clients a sustainable competitive advantage. With its brand-new Data & Culture Lab, the agency is able to translate local/global cultural nuances into propositions that resonate in people’s lives ensuring brands' relevance and topicality. 

This year, the Amsterdam branch has been ranked Top 4 in the WARC Rankings - Creative 100. This recognition comes after only two years of existence and extraordinary results gained in the most relevant international awards, taking creative excellence to new heights with impactful projects for global and iconic brands such as Heineken, Barilla, Netflix.