Hobby home page
IPA Banner Open Doors
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Le Mans-Winning Driver Conquers Tianmen Mountain's 999 Steps in Range Rover Hybrid

Creative 416 Add to collection

Spark44 London and Carnage teamed up for the latest chapter in the Range Rover Sport ‘Driven Challenges’ series

Le Mans-Winning Driver Conquers Tianmen Mountain's 999 Steps in Range Rover Hybrid
Following on from the ‘Pikes Peak,’ ‘Empty Quarter’ and ‘Inferno Downhill’ challenges; in this, the latest of the Driven Challenges series, we witness the New Range Rover Sport become the first vehicle ever to tackle the 999 steps of Tianmen Mountain, China. 

Driven by 2017 Le Mans 24-hour class winner Ho-Pin Tung, the new Range Rover Sport challenged the near 45-degree feat after racing up the 99 turns of Tianmen Shan Big Gate, the winding mountain road heralded as one of the most dangerous and spectacular in the world. 

Spark44, Jaguar Land Rover's creative agency, conceived and produced the campaign which will feature across social media, TV, print, outdoor and digital formats. In a media plan booked and bought through Mindshare, it will run globally with the US first launching TV from 12th February 2018.
Brian Fraser, Spark44’s Chief Creative Officer commented “This was the most testing challenge of the four. It was touch and go at some points and we were genuinely concerned whether we would do it or not. But the Range Rover Sport came through again.”

The vehicle used was a showroom standard Range Rover Sport PHEV (P400e) - the new petrol-electric performance SUV from Land Rover.

The documentary film can be seen here: 

A suite of social films focusing on different aspects of the challenge can be seen here.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Post Production / VFX

Colourist: Mark Horrobin

Grade: Smoke & Mirrors

Post Production Company: Big Buoy

Production Company

Director: Sam Brown & Tom Barbor-Might

Production Company: Carnage


Audio Post Production: CORD WW

Mix: James Saunders

Sound Design: James Saunders


Edit Company: Big Buoy

Editor: Colin Sumsion (Documentary), Nick Southwell (Social - Spark44), Justin Addleton (Social - Cool Hand Productions)

Creative Agency

Chief Creative Officer: Brian Fraser

Creative Agency: Spark44

Executive Producer: Michael de Vries

Photographer: Dom Romney

Producer: Jessica Ormrod (Social FIlm)

Genres: Documentary, Action

Categories: Automotive, Cars

Carnage, Mon, 12 Feb 2018 12:58:14 GMT