Peach
Hobby home page
Soundlounge
AdGreen
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Le Cube Creates Animated World for McDonald's Brazil World Free-Car Day Celebration

Creative 430 Add to collection

Under the creative direction of Ralph Karam, Le Cube has assembled a team of Latin artists to create the different styles that compose the campaign

Le Cube Creates Animated World for McDonald's Brazil World Free-Car Day Celebration

To celebrate the World Free-car Day (September 22), McDonalds Brazil, together with the agency DM9DDB created an activation inviting customers to the Drive-Thru using alternative carbon-free transports. The animation studio Le Cube was invited to take part on the project creating illustrations and an animation for the campaign. Under the creative direction of Ralph Karam, Le Cube has assembled a team of Latin artists to create the different styles that compose the campaign. 


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Advertiser: McDonald's Brazil

Brand: Roberto Gnypek, Guilherme Pereira Coe, Eloisa Zerneri,

Brand Campaign Advisor: Gabriel Ferrari, Eloisa Zerneri, (Approval)

Post Production / VFX

Motion Graphics: Jardeson Rocha

Creative Agency

Account Management: Anita Souza, Andressa Bianco

Copywriter: Ignacio Carelli, Alexandre Freire, Alessandra Muccillo

Creative Agency: DM9DDB

Creative VP: Aricio Fortes

Digital Creative: Eduardo Battiston (VP)

Executive Creative Director: Paulo Coelho

Head of Content Production: Mariana Manso

Media Planner: Giovanna Fadel, Ana Claudia Magalhães, Carina Marçal

Media Planners: Vicente Varela, Ana Paula Sanchez

Media Strategy: William Mitre, Polimarcos Macedo

Planners: Andrea de Sá, Filipe Botton

Producer: Pedro Bueno, Michele Pavão, Marcella Kaulino

Social Media: Marcos Vinícius Alves, Isadora Greiner e Yanni Sabongi

Social Media Copywriter: Sabrina Bernardini, Markão Serra

Production Company

1st AD: Andres Puig, Maicon Pinheiro, André Mancini

Concept Artists: Andrea Devia Nuño, Bocha Barrena, César Pelizer, Eugenia Casal

Designers: Leandro Chaman

Director: Ralph Karam

Executive Producer: Gustavo Karam and Juan Manuel Freire

Producer: Larissa Miranda

Production Company: Le Cube

Music

Head of Production: Ricardo Lemos (Xoco), Lais Lara

Music Production: Cachorro Loco

Animation

3D : Chris Rey Willis

Le Cube, Tue, 26 Sep 2017 09:25:28 GMT