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LBi Appoints Head of New Business



Emma Storer joins from Profero as part of agency’s ongoing strategy to partner with brands

LBi Appoints Head of New Business


Global marketing and technology agency LBi today announced the appointment of Emma Storer to the role of Head of New Business. 
Reporting to UK Managing Director Michael Islip, Storer will be responsible for 
developing LBi’s new business strategy and overseeing the growth of its client portfolio, which includes Sony, Virgin Atlantic and E.ON.
Storer will help ensure that LBi continues to partner with brands of all shapes and sizes to help them realise their digital ambitions through its unique blend of creativity, strategy, media and technology.
Over the last year LBi has pitched for and won a variety of high-profile brands including Cunard, Honda and The Guardian. 
Storer joins from digital marketing agency Profero, where she was New Business Director, leading successful pitches for brands including UPC Media and Smith & Nephew
Prior to joining Profero in 2011, Storer held new business roles at a number of leading agencies, including McCann Erickson, RKCR/Y&R and Saatchi & Saatchi. She began her career at media and communications agency PHD Media. 
Emma Storer, Head of New Business at LBi, added: “With its Digital Agency of the Year win at the end of 2012, and its merger with Digitas to become DigitasLBi, LBi is going through an amazing period of growth and change. I’m really looking forward to being a part of this hugely respected agency, working with Michael to help focus its new business efforts and continue partnering with the right kind of clients.”
Michael Islip, Managing Director at LBi said: “We’re delighted to have someone of Emma’s calibre joining the team. She is the ideal person to develop our new business efforts as we take the next step on our digital journey to become DigitasLBi.”
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Digitas, Tue, 23 Apr 2013 11:36:21 GMT