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LBi appears in BBC’s Young Apprentice



Chosen for reputation to build business value for brands including Coca-Cola and Virgin Atlantic

LBi appears in BBC’s Young Apprentice


Global marketing and technology agency LBi has been showcased in the current series of the BBC’s Young Apprentice, as part of a digitally-focused episode which aired at 8pm last night (29th November) on BBC One.
LBi was chosen to appear in the BBC documentary because of its reputation for blending strategic, creative, media and technical expertise to build business value for brands like Coca-Cola, Sony Mobile and Virgin Atlantic.
The show, which stars Lord Sugar, Nick Hewer and Karren Brady, features a group of budding entrepreneurs aged between 16 and 17 undertaking a series of business-themed challenges over the course of the eight-week series. The winner will receive a £25,000 cash prize from Lord Sugar to help them get their future business ventures off the ground.
For last night’s task, the two teams were challenged to create an original kids’ club concept, which they then had to translate into a logo, mascot and website, before pitching the final propositions to a line up of corporate clients.
During the task, which was filmed over two days at LBi’s London HQ in Brick Lane, LBi’s Group Creative Directors Simon Attwater and Abi Ellis, as well as design experts Thea Hamren and Simon Patel, worked with the two young teams to help translate and visualise their ideas.
While the LBi experts weren’t permitted to provide the teams with ideas or direction, they were allowed to advise the candidates to consider areas such as the target audience for their websites, as well as how their digital presence should integrate with social channels and work across mobile platforms.
Simon Attwater, Group Creative Director at LBi, commented: “We were delighted to be selected to appear as experts in this episode of BBC Young Apprentice. The entrepreneurial spirit is something we celebrate at LBi, so it was fantastic to be given the opportunity to support and inspire these young and talented individuals, and to help them bring their creative ideas to life.”
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Digitas, Fri, 30 Nov 2012 16:12:31 GMT