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LBi acquires Sceneric

Hires, Wins & Business 1.8k Add to collection

Agency broadens blended service offering

LBi acquires Sceneric

 

Global marketing and technology agency LBi has acquired Sceneric, a leading ecommerce consultancy and systems integrator.
 
The deal adds Sceneric’s best-in-class ecommerce platforms to LBi’s blended service offering providing clients with fully integrated digital, social and ecommerce solutions.
 
Based in the UK and Hong Kong, and operating globally, Sceneric specialises in implementing enterprise level, multi-channel ecommerce solutions. It provides both strategic consultancy and technical integration services including automated inventory control and fulfillment, and PCI compliant credit card integration for clients that include Legal & General, B&Q, Nisbets, Moneysupermarket, Molton Brown and Stanley Gibbons.
 
The acquisition provides LBi with the opportunity to cross-sell its broad range of complimentary services to the Sceneric client base, while allowing Sceneric to leverage its own growth across the LBi footprint.     
 
Ewen Sturgeon, EMEA Chief Executive of LBi, said: “Sceneric has an unparalleled reputation for delivering best-in-class ecommerce solutions that build business value for clients. This deal significantly boosts LBi’s ecommerce credentials and strengthens our strategic service offering allowing us to better power customer journeys from acquisition through to conversion and retention.”
 
George Brandie, Chief Executive of Sceneric, said:  “The LBi deal was a natural fit for Sceneric due to our complementary customer base and we look forward to utilising its best-in-class digital media services to help clients achieve leadership positions in their markets. Partnering with LBi will enable Sceneric to continue providing cutting edge consultancy and integration skills to a range of international blue chip brands while benefitting from the additional expertise available within LBi.  We are excited about the opportunities ahead as we become a one stop e-commerce provider offering everything from multi-signal search to hosting and managed services.”
 
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Digitas, Mon, 12 Nov 2012 10:14:45 GMT