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LBB & Friends Beach at Cannes Schedule of Events


Thanks to Presenting Sponsor - THE MILL and Partners Adobe, Advertising Producers Association (APA), Ambassadors/Amp. Amsterdam, ARRI Rental, CHEAT, Chesterfield Insurance Brokers Limited, Chrome, Clear Channel, CLEARCAST/Yangaroo, Freedman International, Genie, Girl&Bear, Good Films, Jam Worldwide, Madam, MullenLowe Group, Nouri Films, Peach, Talon Outdoor, The Producers, thenetworkone, UK Advertising at Cannes Lions, Zoo Digital

LBB & Friends Beach at Cannes Schedule of Events

We look forward to welcoming LBB members and guests to the LBB & Friends Beach 2022.

We are open daily Tuesday June 21st through to Friday June 24th. You can find us at Plage & Restaurant Croisette Beach, 65 Bd de la Croisette, 06400 Cannes, Francen- opposite the Palais Miramar.

The schedule of events is posted below.

For more information on this event, please contact sarah

LBB & Friends Beach sponsored by:

Presenting Sponsor - THE MILL

Tuesday June 21

9:30 Chrome Crawl

Join Chrome Productions for an invigorating dip

10:30 Becoming a Studio: The Long and Short of it

Featuring Stephen Parker, Creative Director, Chrome Productions; Aisling Conlon, International Trade Director, Advertising Association

Building on their work with some of the world’s leading brands in the commercial & content space, London and LA-based Chrome Productions has launched ‘Chrome Studios’, a development arm focused on delivering projects in the long-form entertainment sector. 

12:00 Behind the Billboard - Live Podcast Recording

Featuring Dan Dawson, Chief Creative Officer, Grand Visual with special guests

14:30 Indie Agencies: the new Generation 

Featuring Anna Panczyk, Brand New Galaxy; Lindsey Evans, The Special Group; Lanre Adisa, Noah’s Ark/Committed Collective; Jason Foo, BBD Perfect Storm. Moderated by Julian Boulding, President of thenetworkone

15:05 Guests of Honour

interview with Olga Lanovyk, Tabasco and Nataliya Popovych, One Philosophy, both from Ukraine. Moderated by Paul Squirrell, Director of thenetworkone

15:25 Indie Agencies: the secrets of success

Adam Ferrier, Thinkerbell; Josh Rosenberg, Day One agency; Lindsey Slaby, Sunday Dinner; Eva Santos, Delirio & Twain. Moderated by Alex Reeves, EMEA Editor, Little Black Book

16:00-18:00 Happy Hour Sponsored by The Mill

21:00 Creativity Rocks 

Join UK advertising for a fantastic night featuring a breakthrough British band

Wednesday June 22

9:30 World Producers' Summit

Featuring APA, CFP-E, AICP

9:30 Chrome Crawl

Join Chrome Productions for an invigorating dip

11:30 For Offset’s Sake! We’re in this together!

Featuring Carly Stone, Founding Partner/Executive Producer, Madam Films; Michael Kaliski, Founder and CEO of Good Planet Innovation/Co-Founder and Chairman, Green The Bid; Gloria Pitagorsky, Managing Partner, Heard City; Alex Reeves, EMEA Editor, Little Black Book

13:00 The Mill​: ​​Building a Wardrobe for the Metaverse​

14:30 It’s Complicated: A spicy discussion about the status of client/agency relationships

Featuring Kristen Cavallo, CEO, The Martin Agency; Jose Miguel Sokoloff, President, MullenLowe Global Creative Council; Patricia Corsi, Global CMO, Bayer Consumer Health; Josh Mandel, President, The Mill

On the heels of the 2022 Superbowl, Martin Agency CEO Kristen Cavallo infamously called out bad behavior by a client over the idea behind one of the big game’s most popular ads. It sparked a conversation about respect and the contributions our industry makes to help businesses grow. We’ll hear from fearless leaders who are willing to speak up and advocate not only for their own ideas, but for the industry - and figure out how brands, agencies and production can collaborate on the basis of respect.

16:00-18:00 Happy Hour Sponsored by The Mill

Thursday June 23

9:30 Chrome Crawl

Join Chrome Productions for an invigorating dip

9:45 All In: Building an Inclusive Workplace for All (invitation only)

Featuring Efrain Ayala, Global Director of Diversity & Inclusion, Reckitt; Harjot Singh, Global Chief Strategy Officer, McCann; Sharon Lloyd Barnes, Commercial Director and Inclusion Lead, Advertising Association

11:30 Fireside Chat with Cephas Williams, Founder, Black British Network; Barry Cupples, Group CEO, Talon Outdoor

Have leaders kept their promises? Organisations and leaders signed up to change after the murder of George Floyd, 2 years on - what has been done?

13:00 How diverse is adland in 2022?

Featuring Belinda Smith, Global Diversity Ambassador, World Federation of Advertisers; Gráinne Wafer, Global Brand Director, Guinness, Diageo

While the industry has made strides to become more diverse and inclusive in recent years, scratch the surface and you will find a myriad of unspoken stories of people unable to bring their true selves to work...Such as that one in seven considers leaving the industry. No company can ignore this. With the Global DEI Census of 2021, a line has been drawn in the sand and we now know where progress must be made. Join us for a conversation about how we can make our industry fairer, more diverse and more inclusive.

14:00 Is Diverse Casting Just Window Dressing?

Featuring Efrain Ayala, Global DEI Marketing Excellence, Reckitt; Nathalie Lam, Global Head of Sponsorship and Lead DEI Marketing Transformation, Philips; Steph Matthews, Senior Business Director, Creative Equals

It seems like every brand has the diversity 'memo'. The question is: how deep does this work go? We talk to a panel of experts on what 'representation' really means.


Is Advertising sponsoring unfair censorship online?  

16:00-18:00 Happy Hour Sponsored by The Mill

Friday June 24

9:30 Chrome Crawl

Join Chrome Productions for an invigorating dip

16:00-18:00 Happy Hour Sponsored by The Mill

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LBB & Friends Beach, Thu, 16 Jun 2022 15:50:00 GMT