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Laverne Cox Shares Her Rainbow Story for SodaStream's Pride Month Celebrations

Production Company
New York, USA
Laverne Cox stars in SodaStream’s 2021 Pride campaign from Jiminy Creative and The-Artery, encouraging consumers to share what Pride means to them

In celebration of Pride Month, SodaStream, the leading sparkling water brand, has today released its 2021 video campaign which stars Emmy-nominated actress and prominent trans advocate Laverne Cox. 

Laverne features in a beautifully animated film entitled, 'Rainbow story', in which she stars as a superhero and takes us through key moments in her life, beginning with a live action sequence and transitioning into animation as Laverne’s story unfolds.

We see her grow up from childhood and the challenges that made her into the strong accomplished woman she is today, taking part in major milestones for LGBTQI+ rights and celebrating her personal achievements, some of which were a first for the trans community all over the world. 

The video leaves viewers with a message from Laverne encouraging people to proudly share their own rainbow story.

As such, SodaStream has given its iconic Spirit machine a fresh look, launching the ‘Rainbow Story’ Spirit range. The special edition machines feature a new, sleek matte black finish and come with a packet of six rainbow markers, allowing customers to personalise their machines and share individual stories that encompass what ‘pride’ means to them.

The machine will be available via SodaStream’s website for £99.99, with 100% of all proceeds going to ILGA World, a global LGBTQI+ NGO that campaigns for lesbian, gay, bisexual, trans and intersex human rights. SodaStream has supported the organisation for the past three years, and on top of the UK donation, 10% of global proceeds from the ‘Rainbow Story’ range will be donated. 

Commenting on the launch, Laverne Cox said: “I love SodaStream and I love the idea of being a superhero. I also love that part of the proceeds from the sale of this Rainbow Story SodaStream are going to an NGO that services the LGBTQI+ community all over the world. I think giving back and being of service is really what it's all about”.

Karin Schifter-Maor, SodaStream chief marketing officer said: "At SodaStream we stand for equality. We are proud supporters of the LGBTQI+ community and are honoured to collaborate with Laverne this year, a real life super hero who inspires all of us. We hope our special edition sparkling water maker will encourage our consumers to share their own story with pride."

Music / Sound
Work from The-Artery