Lauree Frechette Joins Hanson Dodge as Account Director

Independent agency Hanson Dodge announced that Lauree Frechette has joined the agency as an account director. She was most recently an associate account director at Milwaukee-based Bader Rutter. In her new role, Lauree will report to HD’s VP of client leadership, David Pollard, and oversee the agency’s Green Gobbler and Potawatami accounts as well as assist on new business.

“Over the past year, HD has expanded its client services considerably, adding strategic branding, digital/social activations and logo development for new B2B clients, as well as household package goods responsibilities. Lauree’s background in B2B, along with her experience working with complex specialty businesses, makes her a perfect addition to our agency team.  What’s more, her rapid ascension from AE to associate account director and, now, account director, is proof positive that she is someone who embraces our agency mantra of ‘making great leaps.’ We look forward to seeing what she can do for our people and clients.”

Lauree has been with Bader Rutter for the past six years, beginning as an account executive. As associate account director, she managed multi-million dollar campaign budgets including, most recently Corteva Agriscience and its specialty businesses. This included brand strategy development and multichannel marketing spanning creative, media, public relations, digital and social media. She began her career at Red Shoes PR. 

Lauree starts this week. Her hiring caps an impressive year for Hanson Dodge, which has enjoyed its third consecutive year of double-digit growth, fuelled by national new business wins, such as Green Gobbler household cleaners, and continued expansion of its in-house media operation.