Design-driven animation and production company Laundry has hired Monica Reimold as executive producer. She brings more than a decade of experience in commercials, branded content, and new media. Based in Laundry’s San Francisco office, Monica will oversee sales, marketing, client relations, and in-house production operations.
“Bringing on Monica marks an exciting new chapter in our San Francisco studio,” says James Sweigert, Laundry managing director. “She is one of those rare finds whose enthusiasm and experience in production and business development will be a great addition to the Laundry squad.”
“Over the years, I’ve watched Laundry grow into one of the industry’s premier animation and live-action studios,” adds Monica. “This company has and continues to inspire and push boundaries among its peers. There's a spirit of constant learning and evolution, which very much aligns with my own philosophy in life. I can’t wait to hit the ground running with James, [partners] PJ [Richardson] and Tony [Liu] to help nurture long-lasting relationships within the advertising, brand, and tech communities.”
A Los Angeles native, Monica was most recently executive producer at creative design studio Ranger & Fox, where she oversaw sales and production. Prior to that, she was executive producer at Psyop, spearheading projects for Coca-Cola, Xbox, and Airbnb, among countless other brands. Her previous experience in advertising production included positions at Tool of North America, Serial Pictures, and GARTNER.
Always one to espouse connection and education, Monica is passionate about fostering the design and animation community. In 2013, she co-founded MADRE LA, a creative community for designers and developers in Los Angeles. Monica aims to continue this tradition in San Francisco, working alongside Laundry.
“With all of the immense talent here in the Bay Area, my goal is to create a universal collective where freelancers and in-house creatives can share knowledge and talent,” concludes Monica. “What I’ve discovered over the years is that people in this space tend to unite to help solve problems, encourage one another to become better at what they do, and improve as artists. There’s a hunger and eagerness to learn and I’m excited to make a foothold with Laundry as a pioneer in bringing this community together.”