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Laundry Detergent Woolite Champions Stylish & Confident Women This Women's Day

Creative

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Havas Worldwide captures confidence with international non-profit Dress for Success

Laundry Detergent Woolite Champions Stylish & Confident Women This Women's Day

Woolite, in partnership with the international non-profit, Dress for Success, is launching the campaign 'Capturing Confidence,' created by Havas Worldwide. In the first-of-its-kind donation mechanism, some of New York's most stylish women are given the opportunity to donate the clothes off their back in the streets of New York.

Over the past year more and more brands have been shifting their marketing strategies to become more inclusive. From Barbie's new body and her recent modeling gig in Target swimsuits to strong women being featured in this year's round of Superbowl Ads, we can anticipate that more brands will follow suit in response to International Women's Day and beyond.