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Laundry Creates Electrifying Show Package for ‘The Kyle Brandt Football Experience’

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Opening for NFL Network show inspired by ‘The George Michael Sports Machine’

Laundry Creates Electrifying Show Package for ‘The Kyle Brandt Football Experience’
Design and animation studio Laundry recently created a new show package for ‘The Kyle Brandt Football Experience’ on NFL Network.

According to Laundry, Kyle Brandt was a fan of the old ‘The George Michael Sports Machine’ CGI open and wanted something like it for his own show.

In close collaboration with the NFL Network team, Laundry explored epic sports graphics and bold neon colour palettes of the late ‘80s and early ‘90s to develop the piece.

The team landed on a retro-inspired, tongue-in-cheek show package with a modern twist somewhere between ‘Miami Vice’, Art Deco, and ‘Tron’.


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Client

Advertiser: NFL Network

Brand: The Kyle Brandt Football Experience

Animation

Animation Company: Laundry

Animator: Nicole Gutzmann, Yang Liu, Fabio Lamarche, Ted Gore, Laura Reedy, Evelyn Lee, Micah Fitzgerald

Designer: Brad Mitchell, Craig Stouffer, Mark Feldman, Micah Fitzgerald

Executive Creative Director: PJ Richardson & Tony Liu

Executive Producer: James Sweigert

Head of Production: Matthew Primm

Producer: Schuyler McFerran, Stephanie Alvarez, (Assist), Kelly Barnhardt (Assist)

Genres: Animation, Visual VFX, Action

Categories: TV and Radio, Media and Entertainment

Priya PR, Inc., Thu, 11 Oct 2018 14:19:18 GMT