LC will manage all media planning, buying and measurement for the leading manufacturer of building products and innovative solutions
Laughlin Constable has been named media agency of record for USG Corporation, the leading manufacturer of building products and innovative solutions that enable customers to build the outstanding spaces where people live and work. LC won the media business after a formal review process.
USG wanted to elevate its media performance with strong strategy, media recommendations and reporting. “LC is the perfect agency partner due to its ability to identify our key business challenges and how to clearly demonstrate and measure performance,” said Jeff White, VP marketing.
“We’re looking forward to partnering with USG, a highly regarded brand, to drive momentum as well as deliver robust performance insights to deliver more meaningful business results,” said Vanessa Watts, EVP media, LC. “By utilising a programmatic-forward approach we can clearly outline how to identify and engage niche audiences throughout the customer journey – a key priority for USG.”
LC will manage all media planning, buying and measurement for USG’s three primary business units which includes performance materials, ceilings and gypsum. Media will commence in July.