Laughlin Constable Named Agency of Record for True Value Company
Laughlin Constable, the independent, full-service brand experiences agency today announced it has been named the agency of record for the True Value Company, one of the world’s largest hardware wholesalers, serving over 4,500 stores across 60 countries with its products, distribution model and independent retailer support services.
“True Value is at an exciting inflection point in our journey, as we look to reposition and reinforce our organization’s value proposition to not only our end customers, but also to the independent retailers we serve,” said Kelly Megel, SVP, Marketing of True Value Company. “We found the perfect agency partner in Laughlin Constable, who very quickly understood our brand and business, and demonstrated a thoughtful approach to how we can take our brand story to the next level.”
This year, True Value is celebrating its 75th Anniversary with a series of special sales and commemorative celebrations with its vendors, retailers, and communities of customers it serves. Megel also noted that this milestone represents the perfect time for True Value to reinforce what makes the brand special and redefine what it means for retailers to be associated with the True Value brand.
Laughlin Constable will be tasked with developing and activating a new integrated brand, creative and media strategy for the Chicago-headquartered True Value Company, starting immediately.
“True Value is such an iconic brand, with an incredibly rich history of always doing things the right way, which creates the perfect foundation for building a powerful marketing platform to drive its next big chapter,” said Anthony Romano, CEO of Laughlin Constable. “We’re feeling really fortunate to be selected as their agency partner, and we’re excited to dig in with their team.”
Laughlin Constable has offices in both Chicago and Milwaukee. The True Value AOR relationship follows a string of wins by the agency, which was recently named AOR for Vienna Beef and added two new financial services clients and a CPG client since the start of the year.
