Laughlin Constable Designs and Launches Master Lock’s New Website Experience

Laughlin Constable, a top 25 independent agency, has announced the launch of a brand-new website for long-time partner, Master Lock. The new web experience, which launched in late January, recognises - and is in celebration of - Master Lock’s 100th year in business as of 2021. The design experience emphasises a seamless and streamlined process for customers to find products, information and support.

“We are thrilled to have Laughlin Constable as our trusted digital partner. For the last 18 years the agency has helped us push digital boundaries and put the customer experience first and foremost,” said Eric Nebbia, director of digital marketing at Master Lock. “The new website allows businesses and consumers to quickly satisfy their needs while providing the same level of confidence and security that our products have delivered since 1921.”

The website now features a new look and feel with enhanced product content, search and 'where-to-buy' functionality, and an optimised interface for mobile devices. The Laughlin Constable team built the new website to be a leading-edge customer experience based on research as to how consumers shop for and buy locks and related retail goods.

“Master Lock’s innovation and creativity as a company is unparalleled as the world leader in its industry and we’re proud to have partnered on such an important project for the company’s continued success,” commented Mat Lignel, president and CEO of Laughlin Constable.

Laughlin Constable began working with Master Lock in 2003 and has assisted the company since to meet its evolving and expanding web and digital needs.