Peach
dlmdd
Gear Seven/Arc Studios/Shift
mo-sys
liahome
I Like Music
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Latrice Royale Brings Us Body, Beauty and All These Nuts with Fresh Twist on Inclusivity

2.2k

ADD TO COLLECTION

Squirrel Brand's new product campaign from Huge is slated to break in North America this week and will lead into Valentine’s Day

Latrice Royale Brings Us Body, Beauty and All These Nuts with Fresh Twist on Inclusivity
After a competitive pitch last autumn, Huge Southeast is launching Squirrel Brand’s first campaign for Ruby Royale, the newest premium snack product from the iconic 132 year old brand. The work is slated to break in North America this week and will lead into Valentine’s Day with a fresh and avant-garde twist on inclusivity and celebration.


Beloved American drag performer, recording artist and reality television personality, Latrice Royale, will serve as the face of the new luscious blend of nuts, and star in the first creative campaign for the product, titled 'Latrice Royale for Ruby Royale'. Ms Royale is the internationally famous drag queen who rose to fame on 'RuPaul’s Drag Race', earning Miss Congeniality during the show’s fourth season, and participating in two seasons of 'Drag Race All Stars'.


Ruby Royale product launched on 1st January and features a decadent mix of ruby cacao covered almonds, pistachios, and two types of sweetened cranberries. With hero content launched yesterday, Ms. Royale will be featured in Squirrel Brand’s new North American campaign for the new Ruby Royale product, featuring one :60, six :15s; two :06s, as well as a social campaign featured on Latrice Royale’s channels which will be shared with her ~2million followers.


Ms. Royale’s fabulousness translates throughout all of the creative work, which was inspired by the Ruby Royale ingredients: decadent, exclusive and over the top. The work features Latrice Royale outfitted in a custom ruby pink dress, proclaiming that she’s her own Valentine and is celebrating with Ruby Royale, “serving body, beauty, luxury and all these...nuts,” encouraging viewers to “get these nuts in your face.” 


The robust social campaign will see Ms. Royale takeover Squirrel Brand’s Instagram and Facebook accounts for the duration of the campaign, which runs until 15th February. The work was shot using a hybrid production model with a skeleton crew for the in-person shoot while the larger crew connected remotely. This campaign marks the first piece of work since the start of the partnership.

CREDITS

Agency / Creative
Production
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Savoury Snacks, Food

HUGE USA, Tue, 12 Jan 2021 17:05:29 GMT