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Latinicity Campaign Brings a Delicious Twist on Latin Street Food to Chicago



Agency LRXD brings flavors and flair of Latin America to Block 37 mall

Latinicity Campaign Brings a Delicious Twist on Latin Street Food to Chicago

Chicago is flooded with fantastic cuisine from all areas of the world, so introducing a truly innovative restaurant experience to the Windy City is no easy feat. However, Latinicity Food Hall + Lounge, the newest culinary endeavor from world-renowned chef Richard Sandoval, is poised to break the mold on Latin dining.

Opening in October ‘15, the 22,000-square-foot dining experience will feature 12 innovative eateries, a global tapas restaurant, coffee café, wine bar, fresh market and lounge — plus a culinary center with cooking classes that will bring the cultures of Latin America, Spain and Portugal to life.

So, how do you market for the introduction of a 22,000-square-foot dining experience? Well, first agency LRXD came up with a logo and brand aesthetic that combines the flavors and flair of Latin America with the upscale white-tablecloth feel of Richard Sandoval Restaurants. Then, the agency applied that look to everything from in-store merchandise, to out of home ads and even an enormous “coming soon” wrap-around sign on the Block 37 mall. Latinicity Food Hall + Lounge is bringing the flavors of Latin America to Chicago, and LRXD is thrilled to be along for the ride.