During the Jewish Holiday of Hanukkah, Latet, a humanitarian aid organization, wanted to create a unique fundraising event.
In collaboration with Shaker, an app that turns Facebook into a virtual bar, Latet created a one-of-a-kind fundraising event– a street party inside Facebook.
Famous celebs, who received special avatars, held live performances inside the virtual street party. In addition, users could chat and take pictures with them.
Users that donated by texting received a virtual Latet T-shirt that showed everybody they had donated.
The party self-promoted itself and reached 2 million unique users.Most importantly - Latet signed on 129 new volunteers.
Shaker is a Facebook application which essentially aims to turn Facebook into a virtual bar via a social game. It has won the Techcrunch disrupt startup contest 2011.
Watch the case study here:http://youtu.be/5Huh_KHQ8Bg
Name of project: Social donation street party
Client: LATET - humanitarian aid organization
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
Chief Creative Officer: Tzur Golan
Executive Creative Director: Sagi Blumberg, Roy Cohen
Art Director: Einat Dotan
Copywriter: Liron Ben-Yacov
Flash Designers: Noam Beeri, Itay Wolfson, Ohad Tsaroom, Roman Rozanov, Ilya Phatelevich, Ofri Aizenberg
CEO: Adam Polachek
Executive Client Director: Daniel Meirovich
Account Supervisor: Dikla Tzemach
Account Manager: Inbar Ronen
CEO: Yonatan Maor
Marketing: Gad Maor, Yoni Heffels
Project Manager: Nir Oren
Graphics: Eldad Abel