Latest Xiaomi Spot Is a Love Story about Innovation

In a world where most people are striving to be flawless and trying to be loved by everyone, royal.film wanted to highlight the small things that actually can make you happy - our loved ones. It’s not about trying to be something you’re not, rather than being yourself.

That’s what the Jeff Zuerich agency had in mind when they approached royal.film and quickly the company started to create the concept to tell a love story about innovation. Together with young creative director Maximilian Buck and an amazing cast and crew the studio produced a brand video that tells a story mainly using visuals and focussing not only on the product itself, but rather on how Xiaomi adds value to already interesting and eventful lives.

Everyone has their own goals, so a victory feels different to each person - may it be winning a game, watching your favourite sport or finding someone you love.

There are things to look forward to everyday, happening right in front of your eyes. It couldn’t hurt to have the right phone with you to capture those rare moments. This is a declaration of love to reliability and thanks to said reliability, having the time to focus on the important parts of your life - the people you love.