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Latest Wrigley Extra Spot Tells an Absolutely Beautiful Love Story

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Energy BBDO launches heartwarming new ad directed by Rattling Stick's Pete Riski

Latest Wrigley Extra Spot Tells an Absolutely Beautiful Love Story

The newest two-minute film from BBDO is the latest installment in the wildly successful “Give Extra, get extra” campaign for Wrigley, which has helped drive double digit growth for the gum’s base business since launching in 2013, according to Nielsen data. 

Like the first installment of the campaign, the new spot is focused on the idea that small moments of sharing can lead to something far more meaningful. There will also be 15 and 60 second spots that will debut on TV and online on October 19th.


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Post Production / VFX

2D Artist: Michael Sarabia

Colourist: Luke Morrison, Mikey Pehanich

Post Production Company: The Mill

Producer: Adam Battista

Production Coordinator: Grace Tober

2D Lead: Randy McEntee

Production Company

Director: Pete Riski

Executive Producer: Joe Biggins

Producer: Tessa Mitchell

Production Company: Rattling Stick

Creative Agency

Account Executive: (Sr) Brittany Peskind, (Assist) Katheryn Batista 

Art Director: Andrés Ordoñéz, Josejuan Toledo, Jesús Díaz

Copywriter: Andrés Ordoñéz, Pedro Pérez, Sofía González

Creative Agency: Energy BBDO

Executive Creative Director: Andrés Ordoñéz

Executive Producer: John Pratt

Managing Director: Jeff Adkins

Music Supervisor: Daniel Kuypers

Strategy Director: Zach Graham

Head of Production: Andrew Sommerville

Genres: Storytelling

Categories: Food, Sweet

lbbonline.com, Fri, 09 Oct 2015 09:53:50 GMT