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Latest Sandy Hook Promise Film Shows a Different 'Point of View' on Mass Shootings

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BBDO New York launches chilling spot directed by MJZ's Rupert Sanders

Latest Sandy Hook Promise Film Shows a Different 'Point of View' on Mass Shootings

To honour the 6th remembrance of the Sandy Hook School shooting, Sandy Hook Promise has launched its latest PSA, 'Point of View'. Created by BBDO New York and directed by Rupert Sanders, the chilling video highlights how often a shooter goes unnoticed until it’s too late.

'Point of View' follows students throughout their average high school day as they prepare for their class election. But the film takes a dark turn when it’s revealed to the viewer that they’ve been seeing the story through the eyes of a shooter all along. And only when the shooter raises his gun into frame do the students finally notice him too. The film serves as a shocking reminder of how easy it is to ignore the warning signs of someone on their way to becoming a shooter.

The PSA will run on Sandy Hook Promise’s social channels.

BBDO and SHP have collaborated in the past to honour the anniversary of the Sandy Hook School shooting, including creating two award-winning PSA’s, 'Evan' and 'Tomorrow’s News'. Both PSAs amassed a total of three billion impressions worldwide and received over 200 awards, including 13 Cannes Lions. These short films continue to elevate a national dialogue around gun violence prevention.

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Music Production: TBD / Barking Owl Sound

Sound Designer: Morgan Johnson


Edit: Ben Jordan

Edit Assistant: Trevor Myers

Edit Company: Work Editorial

Executive Producer: Jane Dilworth, Erica Thompson

Producer: Chris Delarenal

Post Production / VFX

3D Tracking: QLBeans

Compositor: Yebin Ahn

Lead Compositing: Daniel Morris

Post Production Company: Blacksmith

Rotoscoping: Studio 8

VFX Producer: Tina Chen

VFX Supervisor: Eliza Randall

Production Company

DOP: Jess Hall

Executive Producer: Kate Leahy

President: David Zander

Producer: Adriana Cebada Mora

Production Company: MJZ

Director: Rupert Sanders


Audio Mixer: Keith Reynaud, Eric Warzecha

Audio Post Company: Heard City

Executive Producer: Jackie James

Partner: Gloria Pitagorsky


Senior Creative Director: Peter Alsante

Creative Agency

Account Director: Lindsey Cash

Account Managers: Elizabeth Jacobs

Associate Creative Director: Jim Connolly, Marcus Johnston

Chief Creative Officer: David Lubars, Greg Hahn

Creative Agency: BBDO New York

Creative Director: Bianca Guimaraes

Director of Digital: Chris Daniele

Director of Integrated Production: David Rolfe

Executive Producer: Alex Gianni

Music Producer: Julia Millison

Planners: Michael Schonfeld

Planning Director: Ben Bass

Genres: People, Storytelling

Categories: Safety, Corporate, Social and PSAs

BBDO New York, Mon, 10 Dec 2018 16:20:25 GMT