Last year, Spies Travel launched the 'Do It For Denmark' campaign in order to address the historical low birth rates in Denmark. It turned out quite successful, with Danes travelling more, having more sex and reproducing for the country. Vitus, the baby conceived by the competition winners, was born in January this year. However, the Danish welfare system is still under pressure. The birth rate is still too low despite a little progress after last year’s effort. This affects many people, but those who suffer the most are perhaps those mothers that will never experience having grandchildren. That is why SPIES Travel & agency Robert/Boisen & Like-minded are joining forces with wannabe grandmothers of Denmark. 

This year Spies Travel are prescribing active holidays, because studies have proved that couples that sweat together have more sex. This combined with the fact that you have 51% more sex on a sunny holiday will lead to more sex and therefore more babies aka. Grandchildren. In order to give potential grandmothers a strong tool, RBLM has developed the Spies Parent Purchase product (Spies Forældrekøb), where they can prepay active holidays for their children and in-laws in order to make the magic happen.