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Latest adidas 4D Film Is a Rallying Cry to Be the Best


Stink and Nicholas Berglund director Jovan Todorovic captures athletes in their 'maximum performance mode'

Latest adidas 4D Film Is a Rallying Cry to Be the Best

Director Jovan Todorovic - represented by Stink and Nicholas Berglund - has recently released a director's cut of the adidas Alphaedge 4D film showcasing what began as a conceptual FUTURECRAFT innovation.

Now the technology behind the sneaker gives adidas the opportunity to completely rethink their manufacturing processes and create a data-driven experience that sets new standards in terms of performance and comfort.

Jovan's film is a dynamic mixture of shots that follow the athletes in their 'maximum performance mode' that feels like a carefully choreographed dance rather than a sports routine, and highlights of the sole manufacturing process.  


Post Production / VFX
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Genres: Action, People

Categories: Sportswear, Clothing and Fashion

Nicholas Berglund, Thu, 13 Dec 2018 10:58:00 GMT