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LATAM Airlines Flies 'Further, Together' in Latest Campaign

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Graphene/IPG and McCann Worldgroup launched the brand slogan to encourage travellers to stay home during the Covid-19 pandemic
LATAM Airlines Flies 'Further, Together' in Latest Campaign

LATAM Airlines launches its latest campaign, by Graphene/IPG. The Company inverts ‘Together, Further’ to encourage people to stay home due to the preventive measures implemented in the region.

After announcing several actions to support society, LATAM Airlines launches its new corporate campaign, reinforcing the importance of social isolation at this time. With an emotional and hopeful tone, the piece of work has as its key message “we are further from each other. But together for something much greater” and asks passengers to stay home, looking at the horizon from their balconies, yards, gardens or windows, while the airline goes on with actions such as taking health professionals to regions where they are needed or to transport families abroad back to their homes. 

At the end of the message, the company highlights its commitment and inverts the signature from ‘Together, Further’ to ‘Further, together’, stressing the need of physical isolation, but supportive at a delicate time. The creation is by Graphene, a customised team of talent and resources which is part of Interpublic Group (IPG), and led by agencies such as McCann Worldgroup and Mediabrands.

The campaign is part of the landing page of LATAM created especially to broadcast information of Covid-19 here, and it has also a 100% digital media strategy.  

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VP Creativity: Chavo D’Emilio 

CCO: José Ignacio Solari 

CD: Leonardo Chiesi, Daniella Reis 

VP Business Leader Corporate: Pablo Sommer

Business Leader Brasil: Ricardo Munhoz 

CX Lead: Lucas Baranzelli 

Activation Leader: Jeanini Pedroso 

Project Manager: Sebastian Arroyo, Dayan Ross 

Audiovisual Production company: Cinemagica 

Excutive Producer: Isabel Arriagada 

Director: Nico Ureta 

Vice President of LATAM clients: Paulo Miranda 

LATAM Senior Marketing Manager: Alexandra Vila y Sabrina Goncalvez (BR)

Categories: Airlines, Travel

McCann LATAM, Mon, 06 Apr 2020 08:56:44 GMT