Gear Seven/Arc Studios
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition Appoints FCB Inferno as Creative Agency

Hires, Wins & Business 156 Add to collection

Agency is tasked with building the emotional value of the brand Appoints FCB Inferno as Creative Agency Group has appointed FCB Inferno following a search run through Creativebrief. 

The agency is tasked with building the emotional value of the brand with a focus on creating new content. 

The multinational group is a global leader in the online travel industry and operates a portfolio of well-known brands that include, Bravofly and the Spanish travel website, Rumbo. Across all its websites and mobile apps (in 17 languages and 40 countries) the group reaches 43 million users per month, who search for and book their travel and leisure experiences.

As a fully integrated agency, FCB Inferno has a wide range of in-house production capabilities who will lead the charge in creating content for The team is led by Head of Broadcast, Jason Ayers. With their internal ‘predators’ (hybrid directors, producers and editors), the department is already creating content for existing clients such as BMW and Havaianas. Group Executive Director Marco Corradino says “It was clear from an early stage that FCB Inferno got us, and could help us re-inject the emotional value back into our brand”. 

FCB Inferno Chief Strategy Officer, Giles Hedger, says “This is a dream brief for us, and will allow us to flex the muscles of our production department”. 

view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Tourism, Travel

FCB Inferno, Thu, 26 Jan 2017 14:35:26 GMT