Larger-Than-Life Drone Show Celebrates MassMutual’s Sponsorship of the Boston Red Sox

Massachusetts Mutual Life Insurance Company (MassMutual), in partnership with creative agency Giant Spoon, celebrated the Boston Red Sox with a uniquely Bostonian drone show which preceded the first Red Sox and Guardians series of the 2023 Major League Baseball (MLB) season. 

On April 27th, 750 synchronised drones assembled at CambridgeSide Galleria to produce a co-branded aerial art display – turning the night sky into a canvas for Wally the Green Monster to play. The light show was visible from several key locations across the city, including Toomey Park, Hatch Memorial Shell, and The Esplanade.

With a presence in Massachusetts for over 150 years, Red Sox fandom is in MassMutual’s DNA. Its drone show celebrated its 10-year partnership with the Red Sox, in which MassMutual is a signature sponsor. This collaboration brings together two resilient, respected, and successful Massachusetts brands rooted in their shared values of interdependence and commitment to their customers – whether policyowners or fans – as well as rich histories of giving back to the community.

With its wide-ranging partnership, MassMutual has become “the first official jersey patch partner of the Red Sox,” with the company’s logo featured on Red Sox player jerseys. MassMutual also established a significant brand presence at the iconic Fenway Park which extends to both brands’ digital properties. Other highlights of this long-term partnership include a dynamic, branded sign above Fenway’s centerfield scoreboard and a prominent presence throughout the ballpark including behind home plate and a branded lounge at MGM Music Hall.

The MassMutual Foundation and the Red Sox Foundation are also expanding the Fenway Park Learning Lab starting in April 2023. Piloted with the Boston Public Schools (BPS) in 2022, the program brings students to Fenway for an immersive, in-person learning experience that combines their classroom-based math, science, language arts, and history lessons with a fun and engaging, co-designed learning experience throughout the park. The long-term goal of the Fenway Park Learning Lab is focused on providing enough support and resources to ensure that all sixth grade BPS students have access to the Fenway Park Learning Lab. 

The partnership furthers MassMutual’s vision to provide financial well-being to all Americans by highlighting the company’s brand to a large base of highly engaged and diverse consumers, as well as creating a unique opportunity to reach a broader audience. It will also help deepen MassMutual’s existing customer relationships and amplify both organisations’ commitment to youth, education, and inclusion.