Lápiz Hires Gustavo Razzetti as Executive Vice President

Lápiz, the Hispanic marketing agency of Leo Burnett, announced the hire of Gustavo Razzetti as Executive Vice President, Managing Director. Razzetti will oversee agency operations including Lápiz account management and planning as well as managing new business strategy.

“I’m thrilled to join the Lápiz team,” said Razzetti. “The Latino marketing landscape is undergoing a transformation. This exciting evolution requires a new kind of agency business model and service offering. I look forward to the challenge of taking the Lápiz organization to the next level.”

Razzetti joins Lápiz from Grupo Gallegos in Los Angeles where he served as the Chief Strategy and Engagement Officer. Prior to Grupo, Razzetti was CEO of EURO RSCG Latino in New York City and President of multicultural agency, GlobalHue Latino. A self-proclaimed digital evangelist, Razzetti worked across the EURO RSCG portfolio for eight years. He founded one the first digital agencies in Argentina, WhyNet, which was later acquired by Euro RSCG. In 2011, he co-authored the book “Latinosphere: Marketing with Latinos in the Age of Digital.” Razzetti brings his expertise to Lápiz through his work with blue-chip clients such as Subway, Verizon, Clorox, Valvoline, DIRECTV and Merck, just to name a few.

“Gustavo brings a wealth of experience and a proven track record from a variety of general market, Hispanic and multicultural agency networks,” said Dolores Kunda, President and CEO, Lápiz. “Our agency has achieved great success over the past few years. To keep the momentum, we decided to expand our team with a like-minded, quality talent that will take the organization to new heights. We have found that talent in Gustavo.”

Lápiz earned three new business wins at the end of 2011 and experienced tremendous growth across its P&G and Kellogg client portfolio setting the stage for a strong first half of 2012. This year at the Cannes Lion International Festival of Creativity, Lápiz took home a prestigious Silver Lion for its P&G Clearblue Digital Pregnancy Test radio campaign. In addition, Lápiz was awarded a Silver Effie in the Hispanic Marketing Category for its popular Allstate Insurance “Mala Suerte” campaign. Lápiz continues to invest in top talent to provide clients with the absolute best product. In the last year, the agency has hired 19 new employees across creative, account and strategy disciplines.