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Landor Associates Helps Create the P&G Family Home


Mums and families of Olympians were treated to home comforts, such as an express laundry service and a play village for children

Landor Associates Helps Create the P&G Family Home

Landor Associates worked hand in hand with Procter & Gamble to design the P&G Family Home. This 64,000 foot building was created to welcome the mums and families of Olympians to their very own home-away-from-home during the London 2012 Olympic Games.

The Family Home will remain open through to the final day of The Olympics and is located on the Southbank of the Thames. The P&G Family Home is a relaxing space where P&G- sponsored athletes’ families can gather, enjoy meals, and watch the Games together. To keep families comfortable, P&G provides amenities including an Ariel/Tide Express Laundry Service, a children’s Pampers Play Village, and a salon stocked with P&G hair and beauty products. P&G hosted its first Family Home at the Vancouver 2012 Olympic Winter Games.

Landor took inspiration from the fabric of the city of London for the Family Home environmental design. They incorporated into the space iconic red phone booths, black cabs, an indoor ‘Regent’s Park,’ and a ‘British Summer’ art installation to show P&G host families a slice of real London life.

The Family Home supports P&G’s commitment to mums around the world, and its Thank You Mum campaign. P&G’s sponsorship provides financial support for some mums to travel to the Olympic Games in London to watch their children compete on the world stage — an opportunity that many mums would not otherwise have. The Family Home provides on-the- ground assistance for those families who have supported Olympian athletes on their long training journey to compete in the Games.
Mary Zalla, CEO at Landor, says, “This unique project required unleashed creative thinking and fastidious logistics management. We were passionate that our design concept delight athletes and their families, while celebrating London’s unique personality. All of the installations are freestanding, respecting the fabric of the building and the way-finding system navigates a vast and complex space. The end result is one that we are so proud to have created in partnership with P&G.”
Landor works with P&G on a global basis; across multiple brands including Old Spice, Tide, Fairy, Crest and Oral B. Work on the P&G Family Home commenced in February 2012 and was completed in record-breaking time to be delivered on schedule for the opening of the Games on 27th July.
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