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Landor Associates Helps Create the P&G Family Home
Mums and families of Olympians were treated to home comforts, such as an express laundry service and a play village for children
Landor Associates worked hand in hand with Procter & Gamble to design the P&G Family Home. This 64,000 foot building was created to welcome the mums and families of Olympians to their very own home-away-from-home during the London 2012 Olympic Games.
The Family Home will remain open through to the final day of The Olympics and is located on the Southbank of the Thames. The P&G Family Home is a relaxing space where P&G- sponsored athletes’ families can gather, enjoy meals, and watch the Games together. To keep families comfortable, P&G provides amenities including an Ariel/Tide Express Laundry Service, a children’s Pampers Play Village, and a salon stocked with P&G hair and beauty products. P&G hosted its first Family Home at the Vancouver 2012 Olympic Winter Games.
Landor took inspiration from the fabric of the city of London for the Family Home environmental design. They incorporated into the space iconic red phone booths, black cabs, an indoor ‘Regent’s Park,’ and a ‘British Summer’ art installation to show P&G host families a slice of real London life.
The Family Home supports P&G’s commitment to mums around the world, and its Thank You Mum campaign. P&G’s sponsorship provides financial support for some mums to travel to the Olympic Games in London to watch their children compete on the world stage — an opportunity that many mums would not otherwise have. The Family Home provides on-the- ground assistance for those families who have supported Olympian athletes on their long training journey to compete in the Games.
