Thu, 14 Oct 2021 07:06:00 GMT
As part of the Urban Redevelopment Authority’s (URA) Long-Term Plan Review (LTPR), Tribal Worldwide Singapore has produced a video for the LTPR public engagement exercise titled, 'Land Use Planning: A Balancing Act'.
The campaign, which spans across several phases, seeks to involve Singaporeans in reimagining and charting Singapore’s future for the next 50 years and beyond. URA is reaching out to Singaporeans to discuss their aspirations and concerns for the future, to develop long-term land use plans and strategies.
The LTPR represents a delicate balancing act of planning limited land resources to address future trends and challenges, Singaporeans’ diverse ideas, and various competing land use needs. The video, spearheaded by Tribal Worldwide Singapore, symbolises the act of juggling these different needs of people and country, and underscores the importance of achieving a harmonious balance, to ensure that Singapore remains liveable and sustainable for many generations to come.
“Planning for Singapore’s long-term land use needs is not just an exercise for the future, but also a commitment to ensure that Singapore remains liveable, sustainable and vibrant. In this round of the LTPR, we will focus on strengthening resilience, flexibility and inclusiveness. We want Singaporeans to tell us how you would like to use our various spaces and how we can achieve a good balance based on what is important to you,” said Adele Tan, group director of strategic planning at URA.
Benson Toh, executive creative director at Tribal Worldwide Singapore, said: “Through the LTPR, we come to have a better understanding and appreciation of the efforts of URA to balance the many different land use needs of Singapore. As we all know that Singapore has limited land space, the task becomes a true fine balancing act.” Toh also explained that this thought became the inspiration of the LTPR video.
The fine balancing act was metaphorically expressed as a lyrical dance that makes use of different building blocks, representing different needs, to progressively create a beautifully balanced work of art.
The inspired locations featured within the video were also specifically selected to showcase the myriad of spaces used for living, working, learning and playing, further accentuating the need to carefully plan the use of limited land, now and for the future – all in the hope of shaping future Singapore into one that Singaporeans can be proud to call home.view more - CreativeDDB Asia, Thu, 14 Oct 2021 07:06:00 GMT