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Land Rover Roars for Lions Victory

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RKCR/Y&R print campaign celebrates rugby victory

Land Rover Roars for Lions Victory

RKCR/Y&R has produced print work for Land Rover in reaction to the British and Irish Lions series win at the weekend.
The work, which congratulates the team, features a cut of meat shaped like Australia alongside the strap line, “The Lions have been fed.”
Art: Tim Brookes, Copy: Phil Forster
ECD: Mark Roalfe
Photographer: Patrice De Villiers

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