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Land Rover Goes to the Land of Above & Beyond for New Defender

Creative 261 Add to collection

Spark44 and Accenture Interactive showcase The New Defender's capabilities

Land Rover Goes to the Land of Above & Beyond for New Defender

Land Rover with Spark44 and Accenture Interactive have created an all-action campaign for The New Defender. The campaign showcases Defender’s stunning modern design and demonstrates why it’s the most capable Land Rover ever made.

The global TV, social, online and print campaign brings to life the fictional island of ‘Above & Beyond’, a wild and rugged land where only Land Rovers exist. Defenders roam free and day-to-day driving situations are treated to the classic Land Rover twist. Traffic lights, car washes, speed cameras and car parks pop up in some very surprising locations, but the highly desirable, all-capable Defender takes them all in its stride.

Creative directors Matt Statham and Chris McDonald said: “The New Defender is in a category of one. And not just for its unique, unmistakeable design. When you’re driving the Defender you can call on its incredible tech and capability wherever you find yourself.”

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Client: Richard Agnew – Land Rover Brand Communications Director

Client: Vanessa Streets - Head of Land Rover Global Advertising and Content Studio

Client: Kelly Kieran - Land Rover Global Advertising Manager

Client: Tara Cherry - Land Rover Global Advertising Executive

Spark 44

S44 Global Chief Creative Officer: Brian Fraser

S44 Creative Directors: Matt Statham/ Chris McDonald

S44 Production Director: Savana Jones Middleton

S44 Assistant Producer: Ellee Prior

S44 Editor: Nick Southwell

S44 Global Strategy Director: Stacy Takaki-Goss

S44 Business Director: Kate Waugh

S44 Senior Account Director: Annabelle Day

S44 Account Manager: Alice Bussey


Production Company: Outsider

Director: Scott Lyon

Producer: Zeno Campbell

DoP: Steven Chivers

Production Manager: Sam Jackson

Post Production

Post Production: Electric Theatre Collective

Producer: Alasdair Patric

VFX Supervisors: Ryan Knowles, Dean Robinson

Shoot Supervisor: Giles Cheetham

Colourist: Connor Coolbear

Edit: Rich Orrick @ Work Editorial

Audio Post

Audio Post Production: James Saunders @ LFO


Music Supervision: Ottilia Kjulsten / Arnold Hattingh @ Wake The Town

Local Production

Local Production Company in Morocco: H-Films

Genres: Action

Categories: Automotive, Cars

Spark44, Thu, 13 Jan 2022 10:31:28 GMT