Wed, 08 Jul 2020 15:10:36 GMT
As lockdown eases gradually across the globe, Land Rover and Spark44 create a love letter from the great outdoors to human beings asking us 'Where Have You Been?'
We open on the outside world with stunning imagery from mountain tops and lakes, wide open deserts to empty playgrounds and deserted cities. The voiceover follows us through this peaceful, beautiful, abandoned world as if it is speaking directly to us. It leads naturally at the end to the Land Rover brand marque promising optimism and reminding us that people will be able to visit all these wonderful outdoor places very soon.
“It isn’t a product ad. It’s a heartfelt message from a brand, understanding that people have felt trapped indoors and that this lockdown goes against human nature. People belong outside.” Sean Doyle, creative director, Spark44 London.
You’ve been missed, can’t wait to have you back.
Global Brand Comms Director: Richard Agnew
Manager – Land Rover: Kelly Kieran
Agency: Spark44 London
Global Chief Creative Officer: Brian Fraser
Creative Directors: Sean Doyle, Lee Aldridge
Senior Account Director: Gordo Whittaker
Senior Account Manager: Rachel Jeffery
Director of Production: Savana Jones Middleton
Assistant Producer: Ellee Prior
Editor: Nick Southwell
Sound Design: James Saunders
Colourist : Kai Van Beers
2D Leads : Ludo Fealy and Rod Norman
2D Artists : Peter Phillips and Claire Larkin
Categories: Automotive, CarsSpark44, Wed, 08 Jul 2020 15:10:36 GMT