Land Rover Asks Where Have You Been in A Love Letter from The Great Outdoors 

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Land Rover and Spark44 travel through an abandoned world to bring people back to the road
Land Rover Asks Where Have You Been in A Love Letter from The Great Outdoors 

As lockdown eases gradually across the globe, Land Rover and Spark44 create a love letter from the great outdoors to human beings asking us 'Where Have You Been?'

We open on the outside world with stunning imagery from mountain tops and lakes, wide open deserts to empty playgrounds and deserted cities. The voiceover follows us through this peaceful, beautiful, abandoned world as if it is speaking directly to us. It leads naturally at the end to the Land Rover brand marque promising optimism and reminding us that people will be able to visit all these wonderful outdoor places very soon. 

“It isn’t a product ad. It’s a heartfelt message from a brand, understanding that people have felt trapped indoors and that this lockdown goes against human nature. People belong outside.” Sean Doyle, creative director, Spark44 London.

You’ve been missed, can’t wait to have you back.


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Clients

Global Brand Comms Director: Richard Agnew

Global Content Marketing

Manager – Land Rover: Kelly Kieran 

Agency

Agency:  Spark44 London 

Global Chief Creative Officer:  Brian Fraser 

Creative

Creative Directors:  Sean Doyle, Lee Aldridge 

Senior Account Director:  Gordo Whittaker 

Senior Account Manager:  Rachel Jeffery 

Director of Production: Savana Jones Middleton  

Assistant Producer:  Ellee Prior 

Editor:  Nick Southwell 

Sound Design:  James Saunders 

Colourist :  Kai Van Beers 

2D Leads :  Ludo Fealy and Rod Norman 

2D Artists :  Peter Phillips and Claire Larkin

Genres: Dialogue

Categories: Automotive, Cars

Spark44, 2 months ago