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'Land of Land Rovers' Celebrates 70 Years of All-Terrain Adventure

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Spark44's film highlights the spectacular 31km journey made often by residents of Maneybhanjang in WestBengal, India

'Land of Land Rovers' Celebrates 70 Years of All-Terrain Adventure

Land Rover took its 70th anniversary celebrations to new heights by visiting a remote rural community in West Bengal that relies on a fleet of classic models for its very survival.

Known as the ‘Land of Land Rovers’, the rural location in deep in the Himalayas is reliant on a fleet of meticulously maintained Series Land Rovers dating back as far as 1957.

A film, released today, highlights the spectacular 31km journey made often by residents of Maneybhanjang in West Bengal, India to SA film, released today, highlights the spectacular 31km journey made often by residents of Maneybhanjang in West Bengal, India to Sandakphu for their means of living.

Towering gradients, rock-strewn pony tracks and treacherous weather are just some of the hazards faced on a daily basis by the residents and their Land Rovers on the journey to the hilltop village, which sits at an altitude of 3,636m.

Land Rover’s team visited the remarkable collection of Series models, which provides a vital role for the community as reliable and unstoppable all-terrain transport.

This year marks 70 years since the original Land Rover made its debut at Amsterdam Motor Show in 1948. Land Rover is marking this milestone with a series of celebrations throughout 2018, including a special broadcast, record-breaking convoys and a display in London’s Design Museum.


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Music

Composer: Dan Graves

Client

Advertiser: Jaguar Land Rover

Brand: Land Rover

Production Company

Production Company: The Progress Film Company

DOP: Matt Shaw

2nd Unit DOP: Sam Rookes

Production Manager: Heeva Hamed

Creative Agency

Creative Agency: Spark44

Producer: Chris Hook

Chief Creative Officer: Brian Fraser

Senior Account Manager: Adam Bewley

Senior Content Head: Desikan Ranganathan

Genres: Music & Sound Design, People, Scenic, Storytelling

Categories: Automotive, Cars

Spark44, Thu, 09 Aug 2018 14:14:21 GMT